Bachelor of Arts in Digital Media and Communication

Program Description

The Bachelor of Arts in Digital Media and Communication program equips students with a comprehensive understanding of contemporary media landscapes and their communicative functions. This undergraduate degree explores the theoretical underpinnings and practical applications of digital technologies in shaping public discourse, cultural narratives, and professional communication strategies. Students will engage with core concepts in media theory, digital storytelling, content creation, social media management, and interactive design. The curriculum emphasizes critical analysis, ethical considerations, and the development of innovative digital solutions. Graduates will be prepared for roles in fields such as digital marketing, content strategy, social media management, user experience design, and digital journalism.