Bachelor of Business Administration

Program Description

The Bachelor of Business Administration (BBA) program at Makerere University Business School provides a comprehensive foundation in the principles and practices of modern business management. This undergraduate degree equips students with a broad understanding of core business disciplines, including accounting, finance, marketing, human resource management, and strategic planning. Through a rigorous curriculum, students develop analytical, problem-solving, and decision-making skills essential for navigating complex business environments. The program fosters leadership qualities and an ethical approach to business conduct. Graduates are prepared for diverse roles in management and administration across various industries, including roles in financial analysis, marketing management, and operations supervision.