Bachelor of Business Administration

Academic Mission

The Bachelor of Business Administration (BBA) program at Makerere University provides a comprehensive foundation in the principles and practices of modern business management. Students will gain a robust understanding of core business disciplines, including accounting, finance, marketing, human resources, and strategic management. The curriculum emphasizes analytical thinking, problem-solving, and effective communication, preparing graduates for leadership roles. Through case studies, practical projects, and theoretical coursework, students develop the skills necessary to navigate complex business environments. This program equips graduates with essential competencies for careers in diverse sectors such as finance, marketing, consulting, and general management.